Today's Wall Street Journal has a lengthy story on Google and their push into selling ads on YouTube.  Although this is an interesting headline, the real story is in the chart that shows an advertising market of $510 billion.  They accurately point out that Google's real objective is to conquer the entire advertising market.  This is a point that I completely agree with...

The beauty of the Google platform is not only that it is focused on measurability, but that it is also media agnostic.  I know - it's primary driven by search and the Internet today, but the mentality inside the company and the strategic objective is not geared toward search alone.  Newspapers, radio, television, outdoor, gaming, virtual worlds, etc.  As the media world continues their march toward all things digital, this plays very well into the systems, processes and capabilities of Google.

Tim Armstrong, the fellow inside Google that is responsible for streamling the cumbersome processes at the company, has a clear vision of what needs to be accomplished... and it's the same vision that Mr. Schmidt has - an advertising model that continues to grow 30% a year for the next ten years and perhaps a little longer.

Part of the fun in watching this play out is in the fact that Google like many other companies in TV land (ABC, NBC, ESPN, etc) is struggling with what to do with a billion channels of distribution... or in the case of YouTube - figuring out how to match a billion producers with a few million advertisers.

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