Yesterday, Jigsaw announced the availability of Data Fusion, a service that automates the collection and updating of B2B information within the Salesforce.com platform.  Although I like the concept and I'm aware that competitors are also working to roll out similar services a few gaps that leave corporate CRM managers wanting:

1)  With just 2 million business identified in their file, they are missing over 80%+ of the business community.  This is really tough to reconcile if your company has any size or market coverage to it.  It's really hard to get excited about a solution that addresses just 20% of your available audience.

2)  Jigsaw likes to talk about their community and the real-time updates.  Yes, this is a true statement - but, it only applies to the record that is being updated - now.  It does not mean that all 2M business or 10M+ contacts are updated constantly in real-time.  So what portion of their file was updated today?  Or even within the last 7 days?  Ask them.  See what they tell you.  The old problems of aging of information remains.  Even in a community driven site.

3)  And while you're at it find out how many of the records are created by a hand full of contributors?  Or how many are created on algorithmic additions that have not been submitted by community users?  Ask them those two questions and you may be surprised at what you find.

Conceptually, I really like the application and what they have done, but it's usefulness for corporate clients is limited.

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