The telephone is moving front and center for major technology companies...

Best Buy is a major retailer with only 3% share of the phone market within the United States.  The acknowledgment that they hope to capture 15% is a simple admission that they see the phone as a critical platform for future technologies and that they must move now or be left out of a major shift in changes to the consumer electronics landscape.  In my mind, this means that the telephone becomes a hook for them and that they want to position themselves for yet to be announced products and services that will be tied to the telephone.

Other noteworthy statements by major technology players - all with an eye on the telephone as a delivery platform - include: 

  • IBM is pushing hard with their Lotus Sametime and social developments.
  • Microsoft CEO Steve Ballmer declares at Cannes that advertising is not in a recession but has been reset to a lower level and that all content in the future will be consumed digitally.
  • The Guardian, in the U.K. declares that the iPhone 3GS has increased mobile video uploads to YouTube by 400% since last Friday and up 1700% over the last 6 months.
  • Google is readying their new phone service that unifies and simplifies communications for users among multiple phone numbers.  As I've noted before this will be tied to their Android platform and their advertising engine.

Each of these moves represent a tacit acknowledgment that major advancements are coming to your small screen soon.  When all of these announcements are seen in relation to each other, it is clear to me that the new hot platform for technology development is the telephone.  Best Buy knows it and they've just told the rest of us the same thing.

www.iangilyeat.com

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Posted by Ian Gilyeat at 25 Jun 2009, 9:34 PM
Categories: Messaging architecture
Tags: Google Messaging YouTube
 

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