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I.R. Gilyeat & Company - Our Latest Thinking: Category Archive for Database marketing

Why is pay for performance (PPP) so hard to apply to customer retention marketing?

Posted by Ian Gilyeat at 24 Dec 2009, 10:05 AM | Add Comment

Your business-rules engine needs a messaging platform...

Posted by Ian Gilyeat at 8 Oct 2009, 5:47 PM | Add Comment

Is the tail wagging your marketing dog?

Posted by Ian Gilyeat at 28 Sep 2009, 7:13 PM | Add Comment

The simple complexities of life on the Internet - e.g. "deep packet inspections"

Posted by Ian Gilyeat at 8 Sep 2009, 1:34 PM | Add Comment

Deep packet inspection, the social graph or Bing and Ping...

Posted by Ian Gilyeat at 3 Sep 2009, 7:41 PM | Add Comment

How to develop analytical talent...

Posted by Ian Gilyeat at 2 Sep 2009, 9:26 AM | View Comments (1) | Add Comment

Deep into the belly of custom triggers...

Posted by Ian Gilyeat at 10 Jul 2009, 12:31 PM | Add Comment

Google loses their radio signal... or another failure in the behemoth

Posted by Ian Gilyeat at 13 May 2009, 7:36 AM | Add Comment

Jigsaw's announcement leaves you wanting...

Posted by Ian Gilyeat at 28 Apr 2009, 2:35 PM | Add Comment

Google does it right with behavioral targeting...

Posted by Ian Gilyeat at 13 Mar 2009, 5:33 AM | Add Comment

Data suppliers - they all have their own little twist on the game

Posted by Ian Gilyeat at 7 Feb 2009, 6:08 PM | Add Comment

34 years of die-hard brand loyalty - can you win over this customer? Yes...

Posted by Ian Gilyeat at 29 Dec 2008, 1:03 PM | View Comments (2) | Add Comment

When it comes to predicitive modeling the good doctor says, "let the database decide"

Posted by Ian Gilyeat at 28 Nov 2008, 9:14 AM | View Comments (1) | Add Comment

ZoomInfo threatens Hoovers, D&B and others? Probably not - but it's really easy to use...

Posted by Ian Gilyeat at 10 Sep 2008, 3:44 PM | Add Comment

If you can't measure it - you can't manage it? Really?

Posted by Ian Gilyeat at 8 Sep 2008, 8:48 PM | Add Comment

Loyal customers are not always profitable customers

Posted by Ian Gilyeat at 5 Sep 2008, 2:44 PM | Add Comment

SAP's dilemma - the unraveling of big software...

Posted by Ian Gilyeat at 21 Jul 2008, 6:15 AM | Add Comment

Seth Godin's Long Tail thinking and why it's not about the "unreachables"

Posted by Ian Gilyeat at 18 Jul 2008, 4:58 PM | Add Comment

The direct marketing gorilla - we all know and love - Google!

Posted by Ian Gilyeat at 10 Jul 2008, 3:16 AM | Add Comment
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