I.R. Gilyeat & Company - Our Latest Thinking
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I.R. Gilyeat & Company - Our Latest Thinking: Category Archive for Marketing strategy

Toyota falls from grace...

Mobile marketing is not a single device strategy...

Email marketing to mobile devices...why it will fall short

How much should you pay for a new customer?

Why the MGM Twitter campaign is morally corrupt but brand perfect...

Is the tail wagging your marketing dog?

Is mobile computing ready for adventure travel? Or does marketing live from the back country really work?

Is there a payoff with social media?

Google loses their radio signal... or another failure in the behemoth

Google does it right with behavioral targeting...

When it comes to predicitive modeling the good doctor says, "let the database decide"

InfusionSoft and multi-tenant solutions

Viral email marketing goes social... a noteworthy development

Jabber, jabber, who stole my jabber? The borg that's who...

Behavioral automation - AOL takes a step in the right direction...

If you can't measure it - you can't manage it? Really?

Loyal customers are not always profitable customers

Aberdeen CMO Summitt - a few observations

SAP's dilemma - the unraveling of big software...

Seth Godin's Long Tail thinking and why it's not about the "unreachables"

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