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I.R. Gilyeat & Company - Our Latest Thinking: Category Archive for Marketing strategy

Cell phone companies are hooked on retail...

Posted by Ian Gilyeat at 2 Jun 2010, 7:00 PM | Add Comment

Marketing that strengthens the balance sheet

Posted by Ian Gilyeat at 26 May 2010, 4:24 PM | Add Comment

Digital divide or market opportunity?

Posted by Ian Gilyeat at 10 May 2010, 1:15 PM | Add Comment

Global brand management through automated messaging

Posted by Ian Gilyeat at 20 Apr 2010, 2:44 PM | Add Comment

Toyota falls from grace...

Posted by Ian Gilyeat at 26 Feb 2010, 5:19 PM | Add Comment

Mobile marketing is not a single device strategy...

Posted by Ian Gilyeat at 13 Nov 2009, 2:01 PM | Add Comment

Email marketing to mobile devices...why it will fall short

Posted by Ian Gilyeat at 11 Nov 2009, 12:36 PM | Add Comment

How much should you pay for a new customer?

Posted by Ian Gilyeat at 5 Nov 2009, 6:13 PM | Add Comment

Why the MGM Twitter campaign is morally corrupt but brand perfect...

Posted by Ian Gilyeat at 29 Oct 2009, 6:58 PM | Add Comment

Is the tail wagging your marketing dog?

Posted by Ian Gilyeat at 28 Sep 2009, 7:13 PM | Add Comment

Is mobile computing ready for adventure travel? Or does marketing live from the back country really work?

Posted by Ian Gilyeat at 21 Sep 2009, 8:33 AM | Add Comment

Is there a payoff with social media?

Posted by Ian Gilyeat at 21 Jul 2009, 7:22 AM | Add Comment

Google loses their radio signal... or another failure in the behemoth

Posted by Ian Gilyeat at 13 May 2009, 7:36 AM | Add Comment

Google does it right with behavioral targeting...

Posted by Ian Gilyeat at 13 Mar 2009, 5:33 AM | Add Comment

When it comes to predicitive modeling the good doctor says, "let the database decide"

Posted by Ian Gilyeat at 28 Nov 2008, 9:14 AM | View Comments (1) | Add Comment

InfusionSoft and multi-tenant solutions

Posted by Ian Gilyeat at 8 Oct 2008, 5:58 AM | Add Comment

Viral email marketing goes social... a noteworthy development

Posted by Ian Gilyeat at 2 Oct 2008, 8:09 AM | Add Comment

Jabber, jabber, who stole my jabber? The borg that's who...

Posted by Ian Gilyeat at 20 Sep 2008, 3:32 PM | Add Comment

Behavioral automation - AOL takes a step in the right direction...

Posted by Ian Gilyeat at 10 Sep 2008, 12:47 PM | Add Comment

If you can't measure it - you can't manage it? Really?

Posted by Ian Gilyeat at 8 Sep 2008, 8:48 PM | Add Comment

Loyal customers are not always profitable customers

Posted by Ian Gilyeat at 5 Sep 2008, 2:44 PM | Add Comment

Aberdeen CMO Summitt - a few observations

Posted by Ian Gilyeat at 4 Sep 2008, 9:26 PM | Add Comment

SAP's dilemma - the unraveling of big software...

Posted by Ian Gilyeat at 21 Jul 2008, 6:15 AM | Add Comment

Seth Godin's Long Tail thinking and why it's not about the "unreachables"

Posted by Ian Gilyeat at 18 Jul 2008, 4:58 PM | Add Comment
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