I.R. Gilyeat & Company - Our Latest Thinking: Recent Comments

Comment on How to develop analytical talent...

2009-11-10T14:54:58Z

This is a great post on how to develop analytical talent.

Thanks for sharing,

Keep up the good work,

Comment on SaaS switching costs are less than with traditional hosted apps

2009-11-02T13:33:03Z

I was just thinking about SaaS switching costs are less than with traditional hosted apps and you've really helped out. Thanks!

Comment on 5 Reasons Why You Need A Messaging Audit

2009-10-28T16:14:36Z

Excellent point.

As an auditor, I clearly see the need for this. I've discussed it with a few CIO's in the past but they've minimized the importance of it. More education and focus needs to be given in this important IT Security area.

Joel

Comment on ExactTarget and Salesforce: A Perfect Combination

2009-10-12T19:03:05Z

@Joshua, whitelisting and email deliverability are areas where ExactTarget continually focuses their efforts. They maintain whitelisting relationships with many ISPs including AOL, Hotmail, Yahoo, Lycos, netZero, Juno, Excite and others. This agreement allows for a feedback loop for complaints from clients emails.

Additionally, ExactTarget offers deliverability services. They work with you on deliverability strategies including blacklist investigation and resolution and how to improve your results, but this is at an additional cost.

As one of their included features, ExactTarget has the Content Detective feature that scans your email content for words, phrases, punctuation, capitalization, etc. that normally cause SPAM filters to mark emails as SPAM. This allows you to make any changes necessary in order to maximize the chance of your email making it into your recipients’ inbox instead of being labeled as SPAM.

I hope this helps.

Elizabeth @ I.R. Gilyeat & Co.

Comment on ExactTarget and Salesforce: A Perfect Combination

2009-10-10T18:05:37Z

We are exploring this combination for one of our business units. If you do any sort of email marketing volume, you must venture beyond the native SFDC functionality. Does anyone have any feedback about ExactTarget's whitelisting efforts?

Comment on SaaS switching costs are less than with traditional hosted apps

2009-09-05T11:45:51Z

Good post, but have you thought about SaaS switching costs are less than with traditional hosted apps before?

Comment on SaaS switching costs are less than with traditional hosted apps

2009-08-01T10:59:55Z

I was just thinking about SaaS switching costs are less than with traditional hosted apps and you've really helped out. Thanks!

Comment on Wow! Streaming HD TV on the internet...

2009-04-23T19:36:00Z

Wow is right. Incredible quality. Who needs Tivo and who needs cable?

Thanks for the heads-up!

Comment on 34 years of die-hard brand loyalty - can you win over this customer? Yes...

2008-12-30T21:58:40Z

Makes me smile... great customer service does make a difference.

Comment on 34 years of die-hard brand loyalty - can you win over this customer? Yes...

2008-12-30T20:39:15Z

I had to read this article after seeing the title, my experience running (not that impressive, but I do run) and my concern for general lack of customer service. Customer service (and obviously good product) is critical for a company's survival. And in a way, the state of the economy will weed out a lot of companies that don't deserve to exist. Let me share an equally delightful shopping experience. A couple days ago we went to Landis Cyclery (never been there, usually go to another store), but I had made a call and talked to someone on the phone (Wayne) who knew what he was talking about. He was explaining the difference in bike trainers-the fluid vs. magnetic, etc. Anyway, we got there, he spent time with us and then Matt said he wanted to do some more research. He was great with that and said to call him or stop back if we had any more questions. He didn't blow us off since we weren't purchasing right then. Well, then I ran back in with my heart rate monitor and told him that I couldn't figure out how to change the battery. He said that this one that Polar makes can't be changed, you have to send it back to Polar and it takes approx. 12 days. I told him that was awful and he agreed. Then he went in his cabinet and came back with one he said I could use for a loaner until I got mine back. I thought that was awesome and thanked him. We got back out to the car, discussed everything he had said about the trainer (and all the research and price comparisons we had already made) and decided to go back in and purchase the one he recommended. His attitude, service, product knowledge and the entire experience was fantastic. Landis is way more convenient than the other place we always go and I think we have found ourselves a new store. (He did not ask for our email either though...just fyi)